This Medal alludes to Fiesta's Coronation ceremony as a tool to propagate wealth and bloodline.
The Order of the Alamo was founded by elite businessmen of early 20th century San Antonio. They set out to frame themselves as the natural heirs of San Antonio and it's history, using Fiesta as a tool.
Fiesta is an amalgamation of clashing ideology: Mexican heritage, colonization, mercantilism, tourism. It is full of contradictions. It is an extravagant celebration with no clear celebratory motive. Its roots are in the celebration of Texas’ independence— which was itself motivated by the desire for land and slave labor on the part of Anglos— but it omits the history both before and after the revolution. Texan independence meant the segregation and oppression of people of color, a history yet to be acknowledged by Fiesta or the San Antonio municipality. Furthermore, this history of oppression is unwittingly celebrated through the oppressed’s own symbols and culture, and then sold for profit; the city is making money off of a culture of colonization. This history is woven into the fabric of our contemporary city, and we cannot pretend it didn’t happen; it deserves a pedestal, and it needs to be accounted for.